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First principles for how to think about your newsletter and the advertising that you would like to attract. |
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Advertising strategies, including direct sold, marketplaces, and automated placements through programmatic. |
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Pros and cons of different types of newsletter advertising units. |
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How to choose the right advertising types for your newsletter. |
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How to price advertising units for your newsletter. |
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How Letterhead works with publishers to optimize monetization. |