Guides
Playbooks and tools for newsletter teams.
White papers you can read right here, free tools that check your email, and a worksheet for defining your newsletter.
- Free worksheetDefine your newsletter with the Character Sheet.Define what your newsletter is, who it's for and how it behaves, then save it as a PDF. Nothing you type leaves your browser.Open the worksheet →
- White paper · 18 pagesBuild an audience you own, in four plays.Four ways to build an owned audience that grows, engages and earns: personality, content, growth and revenue.Read the guide →
- White paper · 28 pagesMonetize your newsletter with advertising.How to design, price and sell the ad inventory your audience is worth: three ways to sell, seven ad units and CPM ranges.Read the guide →
- Free toolPreflight CheckerCheck a sending domain's authentication records, or paste an email to catch bounce risk, broken links, hard-to-read copy and Gmail's cut-off at about 102KB.Open Preflight Checker →
- Free toolInbox PreviewPaste your HTML and we photograph it in real Gmail and Outlook.com web inboxes, on a desktop screen and at phone width, and tell you if Gmail clipped it.Open Inbox Preview →
- Free toolGhost FinderCheck one address before it goes on your list: will it bounce, and is it a typo, a throwaway inbox or a role address like info@?Open Ghost Finder →